When less is more: single-minded media strategies from the Jay Chiat Awards

WARC’s Chiara Manco explores how past winners of the Jay Chiat Awards used sharp insight and audience understanding to create impactful work that leveraged a single media channel.

Read the full article from WARC here


Over the past 24 years, the 4A’s Jay Chiat Awards have been recognising the best strategic thinking in the industry. Strategic breakthroughs come in many forms: sharp consumer insights, spot-on brand repositionings, clever media plans, just to name a few.

在这里, we look at winners of the latest Jay Chiat Awards to shine a light on a perhaps overlooked kind of strategy: single-minded comms that focus most of their investment onto a single media platform. Defying media-multiplier logic, these works prove that, when a solid strategy is in place, fewer channels can achieve greater impact.

的 2021 Jay Chiat Awards are now open for entries. 的 regular deadline is 7th 6月, the final one is 28th 6月.

In recognition of the cancellation of the 2020 Awards due to the COVID-19 pandemic and the continuing challenges facing agencies:

  • 的 entry window has been expanded to include campaigns from both 2019 and 2020.
  • Entrants can submit two entries for the price of one, with a 50% reduction in price for each submission after the second.

For more info and to enter your work, visit the Awards website.


Read the full article from WARC here