Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, 媒体习惯 of decision makers, 指标, 和更多的.

全球 Entertainment and 媒体 Outlook 2021-2025

PwC provides trends, ad spending, and forecasts for major media in this global report.

The 2022 State of IT: Annual Report Scanning the Future of IT Budgets and Tech 趋势

Spiceworks Ziff Davis surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.


Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

CMO Tenure Study: Progress for 女性, Less for Racial 多样性

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

全球 CEO Survey: A Leadership Agenda to Take on Tomorrow |

PwC’s annual survey reveals the top opportunities, 威胁, and challenges of global and American CEOs.

全球 Corporate Website Index |

Vertic ranks the top-performing corporate websites around the world in this annual index.

Save Your 机构-Client Relationships from Drowning in the Pandemic Sea

Bruno Gralpois of 机构 Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

Top Marketing Agencies of 2021

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.


美国.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

B2B Marketing Mix Report

Sagefrog’s annual survey looks at the strategies and tactics B2B marketing professionals will use in the coming year.

B2B Content Marketing: Benchmarks, Budgets, and 趋势

The Content Marketing Institute and MarketingProfs examins the content marketing strategies and tactics of B2B marketers.

CMOs to Target Now |

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

9 Essential Types of Video for Business |

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

全球 Business Influencers |

Ipsos and 4A’s 研究 partner to learn about B2B decision making, 媒体习惯, and personal finance decisions of senior business executives from around the world.

2020 B2B Marketing Outlook |

Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.