Piper Sandler releases its semi-annual report featuring teen shopping 行为, 消费模式, 也是各行业最受欢迎的品牌.

Edelman surveys consumers around the world to learn the level of trust they have for business, 政府, 媒体, 和非政府组织.

IRI reveals the top CPG new product launches of 2020 and provides insights into the factors that led to their success.

Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

See how Canadian and American consumers rank the most trusted brands in a variety of categories in BrandSpark’s annual ranking.

Ipsos ranks the most influential brands in Canada.

Brand Finance determines the 500 most valuable and strongest brands in the world. 根据行业和国家的排名是可用的.

The Center for Generational Kinetics provides insights into the mindset, 优先级, 行为, 以及Z世代的就业情况. 

Fortune and BCG have released a list of the global companies with the best prospects for long-term growth.

Check out these best and most valuable brand rankings from various sources.

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.  

Read original 媒体Post article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]

The Durham Recovery and Renewal Task Force (RRTF) today announced a new campaign designed to help slow the spread of COVID-19 using public health and behavioral science best practices. Created by The Center for Advanced Hindsight at Duke University (CAH) and McKinney, a Durham-based national creative and 媒体 agency, “回来 on the Bull”提供了[…]

4 . 4A的调查,024个消费者使用Suzy, 实时市场调研平台, to learn consumer perception on the Facebook advertising pause, as well as the importance of brand values in the path to purchase.

7月15日, 2020在这首集, we’ll dive into key takeaways from Forrester’s recent “CX North America: The Time is Now” event — and how those learnings can be applied to brand building in the experience era. In addition we will present a conversation with marketing leaders on the importance of CX for their […]

周二, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group.  以前, Tim was a speaker at the 2019 强积金 events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]

4A’s 研究 surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world. 

BCG lists the top 50 most innovative companies in the world and provides best practices companies can follow to establish innovative cultures. 

Read the full article and watch the video here   At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they […]

群邑的乔·巴龙, 管理合作伙伴品牌安全美洲, 世界广告主联合会的Rob Rakowitz说, 项目领导, 全球负责任媒体联盟, 以及阳狮媒体交易所的耶鲁•科恩, 执行副总裁, 全球 Activation Standards join IAB Tech Lab’s Amit Shetty, 高级主管, 讨论产品品牌的安全性和适用性.   点击这里查看完整视频

4A’s 研究 partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including 媒体 consumption.  卡梅洛特战略营销团队 & 媒体 has pulled together many of the more relevant articles and analyses from our 媒体 and research partners […]