4A’s Releases An Agency Review Participation Contract To Curb Ghosting and Other Bad Practices


The agreement has nine key points centered around concerns voiced by members of the industry.

The 4A’s is releasing an agency review participation agreement with standards for an agency and potential client to agree on before a pitch process. While the organization has released guidance on this topic before, this marks the first time the trade association has released an agreement meant to be accepted by both parties before a pitch.